Mirra Bike Co

[Eric Rothenbusch]

Les rumeurs étaient bien fondées
http://mirrabikeco.com/

Jan 02, 2006 – Carlsbad, CA. Jim Ford, former President and CEO of Haro Bicycle Corporation announced today that he has joined MirraCo, a newly formed company created by Dave Mirra, BMX freestyle‘s most accomplished athlete as well as its most recognized personality. Ford will retain his previous title of President and CEO as well a significant ownership position in the new company.

Mirra’s ten plus years with Haro will conclude on December 31st. In describing the situation, Mirra had this to say, “I had originally intended to finish my career with Haro, but considering how far apart we were in negotiating a new deal, I figured I could do better on my own”. Mirra did however acknowledge that his career with Haro was both fun and rewarding and that he intends to honor his contractual commitments with the company through the end of the year.

“Dave is an incredible athlete, but I’ve also learned he is quite a salesman” commented Ford. “He was relentless in his efforts to get me involved in his new venture once I left Haro, despite the concerns I had with starting from scratch with a new company”. Ironically, after playing key roles in making Haro the dominant brand in the BMX/Freestyle segment of the market, Mirra and Ford’s new company will be the industry’s newest “rider-owned” brand trying to chip away at Haro’s significant market share.

“I’m looking forward to some aggressive but friendly competition with our friends at Haro. It will certainly be challenging given Haro’s dominance in the category, but the times I enjoyed the most during my career at Haro were when we were the underdog fighting to grow the business. This will be a lot of fun and I’m looking forward to it” stated Ford.

There’s a lot work to do in short period of time, but the company intends to have bikes in shops by early summer. Details of the company’s plans for sales and distribution were not available at the time of this release, but Ford did indicate that the company will be based in Carlsbad and the process of hiring a Product Manager, Art Director, and other key positions will begin immediately.

[DTK]

Logique je pense que Haro aurait pu faire un (GROS) effort pour tenter de garder Mirra. Son départ risque de faire trés mal à la marque.

Il me tarde de voir les premiers protos de la nouvelle marque Mirra

[Eric Rothenbusch]

Et SNAFU comme sponsor pièces :

Dave Mirra has joined our forces and will be helping us towards that ever-elusive goal of taking over the world. Well maybe thats being a bit too ambitious, so lets just say Dave’s on the team and everyone over here is psyched. I wanted to be the first to let you know, and also shoot you over a list of all the team guys for 2006.
-Mike Collins

SNAFU TEAM 2006
Morgan Wade
Dave Mirra
Ryan Barrett
Dave Freimuth
Mike Cleveland
Markus Wilke
Tom Haugen
Paddy Gross

[Eric Rothenbusch]

i heard from a source today that mirra's riding an fbm and that a prototype is in the works with some features shared with the new eastern frame the grim reaper

[Sélim]

Heu, mirra sur un cadre type grim reaper ?? vu son gabarit, je doute que le cadre tienne bien le coup, sauf si il aime monter de nouveau cadres toutes les deux sessions...

[Eric Rothenbusch]

Il a changé Dave, il a changé...

[Eric Rothenbusch]

Pour ceux qui se posent la question : Non ce n'est pas moi qui ai pris la photo)

[Flateu]

On se croirait dans matt offman bmx le jeux

[Eric Rothenbusch]

Crandall, www.FBMbmx.com : Our buddy Dave Mirra is now riding a 2006 Capone frame, He says it rides awesome, and that he is really stoked on how it feels. Cool.

[jacky]

c'est cool en attendant son cadre mirraco

[Sélim]

En tout cas, sur la photo, c'est pas un capone son cadre...

[Eric Rothenbusch]

Qu'est-ce qui te fait dire ça ?
Qui d'autre met des pneus Maxis chez FBM ?

Capone 2006 :





Et au fait, comment vas-tu mieux le Sélim ? Tu tiens le coup ?

[poupa lee]

vas t'il vende son bike en or sur ebay au plus offrant .... lol....

c'est peu etre une coincidence mais les deux riders qui se sont vus offert un bike en or par leur compagnie l'on quitté par la suite ...

(est ce une histoire d'or .....bon je crois que je suis fatigué et je dis que des conneries donc je vais me coucher ...)

[Sélim]

en fait, ce qui me fesaut dire ça, c'est les tasseaux de freins qui sont en bas au lieu du haut, mais la couleur et le deco semble semble la meme que sur le capone 2006. Peut etre lui on t il mis les tasseau de frein en bas juste pour lui ?
Pour mon genou, ben ça va, je m'en remet, la c'est kiné et muscu, et j'ai rouler au park hier un peu avec le vélo de nico de l'artillerie, ça tenait bien. Je devrais pouvoir reprendre tranquilement officielement d'ici 3 semaines, en attandant l'operation prevu en aout.
Voilou.
Sinon, j'avais entendu dire que max aussi s'etait bien niqué...

[Eric Rothenbusch]

Peu de rapport avec mirraco mais bon... 23mag le magazine people doit vous tenir informé de tout.

Dave married Lauren Blackwell on February 18th in Napa California. Congratulations to Dave and Lauren Mirra!